After exploring more than hundreds of startups across the world, few successful, some who fail badly and most of them disintegrated in the early phase itself, I personally felt an urge to write down few important aspects and strategies that I have learnt so far throughout my entrepreneurial journey.
I would start it with the importance of a team, more precisely the team members. Taking into consideration that you’ve already come up with an idea, which can bring a change in the lives of people – and all you badly think and want is – How to make it happen? The first thing that would usually pop up is to have those few people who can make it happen – An idea into a real product.
However, the real pain comes when you actually need to hunt those people and bring them together, without wasting too much of energy and money (of course). Most of them, either ship the codes, designing and other processes to others by PAYING THEM. But, believe me, unlike you these people are rather more focused on finishing the jobs (and getting paid), rather than putting in the real values and the efforts into the project. So, how to tackle this issue?
The good fact: There are millions of people who have the skills you’re hunting for. The not-so-good fact: These people are scattered across the various parts of this planet. Sounds crazy! But yeah, this is not a mission-impossible to make it work.
Now, this is what you have to start initially with:
Make a blueprint: Open the MS-Word, and start writing down your idea in a structured format. Like starting with: The startup’s name as title, the problem you’re trying to solve, the outcome on how will it bring a change in the lives of people, the skills that will make this project happen and lastly why people should be a part of this project (the benefits they will get).
Circulate the blueprint: Firstly, you need not be a marketing guy to do this. And as a matter of fact, I don’t believe in something when they say “Hey, I’m an expert at marketing.” Primarily, these are the same people just like you (in fact most of them with less brains), but with pretty good speaking skills. In order to circulate the blueprint, start your search from Google. Hunt down the contact details of the colleges, institutes and other bodies who align with the market of your startup idea. Talk to them over the phone (one-by-one with ample of breaks), introduce a part of your project and tell them (confidently) – you’re looking for giving an opportunity to students who have those required skills. Sometimes, you may even need to get down, personally meeting few of these people and explaining them what you’re working on. (Remember, you ain’t wasting your time – you’re simply spreading the word about your project).
Few tips to circulate the project can be:
 Sharing it on Facebook groups and other social networks.
 Sharing it over the emails (with your introduction).
 Talking to bloggers (the ones who’re connected to a good number of readers).
 Sticking the blueprints on the Bulletin boards of the colleges to grab the attention of the young folks.
Note: Always remember, if your startup idea is an online product, make sure you already own the brand assets (like logo, domain names, etc)
Grouping people: Maybe not early, but you’ll start getting less or even a great response from the people who read your blueprint somewhere. Make sure, you attend every call and answer every email. Ask them the value they would put into the project. On the same grounds, also do a real check of the skills of that individual (like: asking for the portfolio, articles, projects done so far, etc).
Few tips on how to manage the people efficiently:
 Assign a job to someone to simply do a crosscheck of the portfolio’s and works of the applying candidates.
 Make a private Facebook group, where you add the all the people, who will be a part of this startup.
 Inspiration is a key to success. People tend to work hard initially, but in the later phase, when the outcomes don’t seem to be quite good, make sure you fuel up their motivation, and show – We’re going to make it happen.
Assigning work: Every single member of this project has to be assigned a particular work or a job. Be it a few calls a day, the promotion, managing the twitter account, or the development work of the portal, you have to keep a record and track of the progress. This is the key process, and you’ll be surprised that your project is already in its development stage from an idea to a real product.
After following these same steps over and over, you’ll realize, it’s not just you but everyone who is learning and bringing a value to the startup. And who knows, this can be a next million dollar venture. Everything starts from you – the idea, the inspiration, the word, the people and the reality. Just keep believing and start working.