The entire packaging of a product right from the basics to the designing and promoting is highly vital to the company’s sales growth. A few tips right from first-hand user experience will surely enhance your startup’s market position.
Ensure that the way in which you are describing and labeling your merchandise is catchy and simple for everyone to comprehend. Users spend very little time in going through a website to find what the app is all about. It is frustrating if the homepage does not give enough idea about the product. Therefore, the designing and write-up needs to be short and concise.
What is the ultimate purpose of your product? To help its users do their specific tasks easily and fluently. An ideal product is easily accessible and must have a pre-defined action to do to every command of the user. The product should be hassle-free and easy to use.
[alert style=”grey”]Important Tip: The base of every relationship is built on trust. Therefore, you cannot let the customer-product relationship to stumble. Build a trustworthy brand, so that when clients invest in your products they would never have to lose their faith. Honesty and loyalty are respected everywhere. The product needs to ooze out faith and belief, only then can you expect anything in return.[/alert]
Before working on the design, complexity and higher-level organization check if the basics of your product fall in the right place. Suppose you have a mind-blowing app that records the temperature of various cities and displays them to you. The designing and outlook of the app is great but the app is too slow and does not respond appropriately to the user’s input. You obviously do not want your users to find your product unreliable.
There is absolutely no point in giving away virtual rewards and points to the clients. These things initially hold attention but as time passes the craze and shine will rub away. Therefore, hold your client’s attention by giving real-time benefits and offers that will help him in some way or the other.
People will not be interested in your app if you have nothing interesting to offer. No one likes spending part of their valuable time with something that will not benefit them anyhow. Make sure that you are offering some sort of useful work to your users, only then will they treat you to be a part of their life.
[alert style=”grey”]Important Tip: Do only one thing at a time. Jack of all trades and master of none is not the ideal situation for an entrepreneur. Be perfect in the one thing that you are doing. Maintain constant connection between the product and the users so that you can quickly and effectively solve all queries and issue your users face.[/alert]
Give pleasant yet memorable surprise gifts and offers to your clients. Honestly, there is not a single person who doesn’t like surprises. These tiny little causes of happiness are the things that your user will cherish for a long time.
To get hold of something you need to constantly persevere. And the test of perseverance is showcased by how effectively you can convince prospective clients in using your product. Persistently send emails and notifications, this will surely pay off if you are trying to sell an idea that will make your clients’ lives easier.