eShack – One pretty destination for an alcohol lover

eShack - One pretty destination for an alcohol lover

After one wild and crazy party in Bangkok, Arman Sood and Ashwajeet Singh, students of Jindal Global Law School were struck by an awesome idea. They were inspired by the drinking accessories available in the party and found them so cool that they wished to implement those amazing accessories into the Indian market. The young to-be-entrepreneurs skipped law school summer internship and launched their venture soon enough.

eShack - FoundersThus an amazing startup was born. Like most other entrepreneurs they established the business because they did not want to work for other people in legal internships. Sood and Singh Ventures has brought forward the most remarkable and outstanding party and bar accessories to the country. Notably these products are available at the best market prices and are of utmost quality. Their only motive is to change the way people party in India.

It offers accessories such as Beer bongs with a single funnel that gives a wonderful drinking experience to the partygoers. There are reusable American drinking cups that look stylish and serve as the perfect glasses for serving beer, ice shot glasses to sip on your chilling drinks with pleasure, beer helmet if you are a slow drinker, beer belt, whiskey shot, portable beer pong table, etc.

eShackeShack also offers cool and funky looking t-shirts that reveal how much you love a glass of whiskey or beer. With messages such as “Beer Pong”, “Keep calm and drink on”, “Beer Mash up” the t-shirts are a must have for every alcohol lover. Wear them while you are heading to a house party or bar.

And if you think these are the only things that eShack has to offer then you are wrong. They have enough great combo offers for you that bring an assortment of funky drinking accomplices that will turn your farmhouse parties to the talk of the season.

Their team of employees gives efficient and praiseworthy service and ensures timely deliveries of each and every order that has been placed. All the orders are delivered within 3-5 days and the packaging is done securely. The payment options are extremely flexible. You can pay by credit or debit card or if you wish to then you might avail the option of Cash on Delivery.

Now the parties that you throw will no more fall short of standard and they might cross the level of craziness that the parties in Bangkok and other such countries have to offer.

Coworks – Helps you find not the best freelancers, but the right ones

Coworks – Helps you find not the best freelancers, but the right ones

Are you hunting for trustworthy and skilled freelancers? One in every ten person in today’s global workforce is a freelancer. Who would be more trustworthy than someone your friends already know and trusts. I recently stumbled upon an online platform that could get any creative job done by great freelancers (recommended by your friends).

Coworks, a Swedish startup, allows you to quickly access the freelancers suggested by the community. It gives a seamless feel of online collaboration and virtual meetings to get your job done, and also provides you with the option of hassle free online payment. Additionally, it fast-tracks your search time to find that perfect freelancer who can get things done. If you are looking for a credible freelancer then Coworks is the platform you must check out. This online app is not only perfect for the people searching for dependable freelancers but also the freelancers who are hunting for the jobs.

Looking at the core working style of a freelancer, it’s all about one’s personality (the skill sets) and quality (things to be delivered). And with Coworks, you get a chance to show your personality and skills by building a profile (with portfolios and skill sets), for both the freelancers and the clients. At the center of this vertical, the platform has built a promotional tool which gives freelancers great collateral space which they can utilize to build their network. It does not charge commission but provides membership plans for the clients.

Coworks Find Freelance Jobs Online - Find & Hire a recommended Freelancer Today!

There are two pricing plans provided to the clients. The Premium plan costs the clients $69 per month for unlimited jobs with no commission charged. Whereas the Standard plan is free to the clients with a limit of 5 jobs per month and 8% commission charged. Similarly, two plans are provided to the freelancers as well. The professional plan includes $49 per month with unlimited job proposals and weekly payout and zero percent commission. Whereas, the standard pricing plan provides the freelancers with 5 jobs, 10 proposals and a scheme of monthly payout with zero percent commission.

So, if you’re hunting for skilled freelancers – there is no need to search and wait for a reliable team member. Try out Coworks and build your team with dependable and talented freelancers.

Markup – Introducing the era of paperless grading for teachers

Markup – Introducing the era of paperless grading for teachers

We are living in an age where technology has in the real sense taken over mankind. Large companies and other educational institutions are aiming for a paperless world involving lesser or no use of paper at all. Books that have been said to attract a number of readers is also losing its reliability and novelty with the emergence of e-books that have entirely bewitched the hard covered books. A paperless world will definitely mark a new beginning in the lives of humans making work easier, swift and on the click of the fingers.

However, inspite of the hype around a paperless world, teachers are still unable to derive maximum benefit with the dawn of diverse technologies. Correcting thousands of assignments week after week becomes hectic and robs them of their time. With the help of Markup, the teachers can now grade their assignments using an ipad. Gone are the days when the teachers spent their time grading and correcting papers which ultimately hampered the teaching-learning process to some extent. Markup will enable them to transfer all their work on the ipad. Time to keep away those pen and papers!

The teachers (Users) are given a unique email address and any document sent to it will be directly synced to their Markup. The students will then have to send in their assignments to the given email address. You can also use the ‘Open In App’ functionality if you have documents in other apps like Dropbox, Google Drive, Mail Safari and the like. The files that Markup supports are PDF, Microsoft Word docs and excel spreadsheets.

This project was started by San Kim with a mission to achieve a paperless world making life simpler, faster and hassle free. Markup will definitely prove to be fruitful for teachers in the long run considering its easy accessibility and effectiveness to handle tedious tasks.

23snaps – Capture and cherish your child’s precious moments with the ones you love

23snaps – Capture and cherish your child’s precious moments with the ones you love

No parent wants to miss out on those special moments and milestones in their child’s life. You want to capture the child’s first step and treasure for life all the other experiences that follow. You even wish to cherish those precious moments with your extended families. Well, your desires have been fulfilled. Here, is a simple yet beautiful free app designed by parents, for parents. 23snaps assures you an entirely safe and secure way to save and share photos and videos of your children with your loved ones.

It enables you to capture memories on the go, through your mobile and create a wonderful living album of photographs, thoughts and videos of your children, along with weight and height updates. In case you do not possess a smartphone, you can simply use their website to do so and revisit every memory through a simple scroll down your timeline.

You and your spouse can possess a shared account and this will allow both of you’ll to add photographs and videos to your child’s timeline. Your photographs and updates get automatically sorted by date and you can enhance those pictures using various filters, giving it a vintage or retro look. You can even give it that extra edge and make them appear exceptionally beautiful by using frames.

Capture and cherish your child’s precious moments with the ones you love

Your extended families and friends get to leave their comments and nudge you for updates. If you like, you can even get real time updates on your mobile or through emails. even has a very efficient support system, extending a hand and helping you out in case you face any problems.

There are 23 chromosomes that carry all your child’s genetic materials, which set your child apart from others and make your child unique. Thus one chromosome, just like one photograph, will not be able to convey the whole story. So do give this app a spin and share your thoughts.

Download the app for your Android device:

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Download the app for your iOS device:

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LiveTweetApp – Interact smartly by displaying live tweets


Communication. Just a word but it sums up the whole of our diurnal quotidian. The day can never be complete without sharing your views and learning about others. You try to search for never-ending ways to interact in a more efficient way by coming up with the current buzz to stay in limelight. Keeping yourself updated with all the latest news and being the first one to share it defines you as cool! No wonder networking is in demand and it serves you right as per your needs.

Twitter is one such place where you find people from all over the world and nothing can beat the regular updates you’ll find in there. The counterchange of information is mainly using hashtags, mentions, retweets and direct messages. At times it becomes strenuous to find tweets that are relatable to you and can be broadcasted to your followers and rest. What do you think about an app that provides you to share the tweets of your preference at one instance? Yes, that’s LiveTweetApp.

LiveTweetApp - Live tweet wall tool for event and conferenceIn just three simple steps- to aggregate, moderate followed by display it cuts down your laborious task to give you a timeline with the most valuable tweets stored and posted. Once you register yourself with LiveTweetApp, you can select the set of people you want regular updates from so you are always updated with new tweets. There’s another feature exclusive to this app that you can review the post and to the information displayed, mark ‘approve’ or ‘decline’ as you please. As soon as you approve the tweets you can display those chosen tweets in a form of slideshow or a poster to make it all the more exciting and attractive. This will of course make your timeline look any day cooler than earlier!

[youtube width=”603″ height=”350″][/youtube]

Helping you in professional front are these live tweets that can be displayed during conferences, fair trades, concerts and many more. Giving you an option to integrate ‘Picture in Picture’ for televisions and concerts to display your material in an easy way calls for a quicker approach to use LiveTweetApp.

LiveTweetApp - Live tweet wall tool for event and conference

So, get started with the live tweets immediately

Report says – Involve in Social Marketing or Lose Out

Involve in Social Marketing or Lose Out

The new epoch of social media has made marketers conscious of a significant reality, that is, it is the customer’s perception and responses that create your brand and not what you deliver about your brand. Successful social brands have realized that the need of the hour, is to influence this conversation, with the development of an effective strategy, indicating how their efforts will lead to the accomplishment of their organisational goals. As astonishing as it may appear, only 43% have claimed to possess a strategy, with a clear understanding of how to achieve its specific business goals, while 70% believe their social media efforts meet business goals.

The major hindrance, to the road of social marketing success, is treating social media integration as a separate entity, rather than alongside advertising, events, web, email, in-store promotion etc. To enable integration, marketers have increased their budgets from 7.6% to 18.8% over the next five years. However, less than 7% CMOS feel, their companies have done a good job integrating social media along with rest of its marketing operations.

In order to organize social media integration into your inclusive marketing strategies, you will require to structure your company’s operations and resources differently, to ensure that it fits perfectly within your company’s policies and procedures. Linking your social media strategy in direct alignment with your key marketing and business objectives, by creating awareness and generating leads, in order to maintain a continuous conversation with customers, will amplify the reach and impact of the various other marketing efforts.

There are enormous ways to organize social media for business. However, based on Wildfire’s experience of interviewing clients, the “hub and spoke” emerges to be the best for company synchronization and accountability. In this model, the “hub” includes social marketing strategists who support an array of “spokes”. Spokes are teams that represent different product lines and regions that are active in social media. Companies must utilize a hub and spoke organizational model, to effectively manage social pages across various regions and product lines. 63% of advanced companies employ a hub and spoke method.

Social Media Marketing

As social media begins to gain a wider base and grows, you must remember that employees who are closest to the brands are active on social media and even though they are brilliant advocates for your brands, there is also a possibility of tarnishing your brand’s reputation through their inappropriate behavior. Hence, to curb this risk, you need to establish a company-wide policy, which defines employee conduct and decorum while propagating your brand message.

Now coming to the core of  social media strategy: Social Engagement establishes vitally redefined relationships between brands and consumers, where brands communicate directly with consumers across social channels. Research shows that the more customers are engaged to a brand, the more likely they are to buy it and gradually are more likely to become brand ambassadors for the product itself.  A consulting firm, Bain & Company, found that “Customers who engage with companies over social media are more loyal and they spend up to 40 percent more with those companies than other customers.”

In order to discover the deeper insights of social engagement and developing multi-network social media download the The Road to ROI (By Wildfire) and take your first step towards a successful social media strategy accomplishment.

Mobilla – An amazing product for your next SMS marketing campaign

Mobilla – An amazing product for your next SMS marketing campaign

There has been a sharp rise in the number of mobile users across the country giving many large companies and organizations a new method to communicate to their potential customers by using mobile advertising. Customers hardly stop to read a hoarding but are very particular about the messages they receive on their phone thereby paying attention to the content of the message. Cut throat competition compels every entrepreneur to introduce new marketing strategies, inculcate different yet effective tools to improve their sales and at the same time keep their actual customers updated and informed about the launch of their product or service. Here, comes the need of SMS marketing. It is nothing but a process of sending short text messages in bulk that reach your target audience in no time. This is essential as reaching a million users at once is strenuous. Mobilla is an online software that allows you to create effective SMS marketing campaigns.

SMS marketing campaign

SMS marketing is like a huge branch of a tree serving not just the companies but also musicians, retail shops, restaurants, schools and universities and different corporations that need to reach thousands of people concerning their work immediately. With the help of Mobilla, they can send messages to their customers situated in any part of the country. Every customer will be given a unique local phone number giving the users complete liberty to choose whichever keyword they want to send their message. Powered by latest web technologies, Mobilla is entirely cloud based and is inter-connected with over 60 mobile networks worldwide so that your message can be delivered without any delay to every one of your customers.

As compared to other forms of advertising, SMS marketing costs very little and the users are in total control of the process. You can decide when the messages should reach your customers and you will also be able to customize the content of  the message to make it more personal and user friendly. Founded by two entrepreneurs Michael Valera and Kamen Petrov along with a small yet passionate crew, Mobilla’s first priority are its customers. They ardently believe in customer satisfaction and making this software as customer centric as possible. By just signing up to Mobilla you can begin your SMS marketing campaign.

Online product startups – Few things to know before you insource or outsource

Online product startups – Few things to know before you insource or outsource

Cost plays a major role in deciding whether to use personnel from within your team or to recruit freelance personnel. These are the main points to consider when selecting whether to ‘insource’ or ‘outsource’ your online product.

Skills: Is there sufficient expertise in-house, or do you need to recruit outside specialists?

Internal vs external costs: Can existing team members be used at no cost to the product development, or will internal re-charging apply? If so, how will these costs compare with employing contractors (freelancers)? Will your team be office based or virtual, and will this affect your decision?

Start-up: Assuming they have the necessary skills, it is likely that existing team members could get ‘up and running’ more easily, due to their knowledge of your startup’s procedures and culture, or would freelance team members familiarity with product development mean they adapt more quickly?

Commitment: Who would be more committed to the project: existing team members who understand the values of your startup and might want the chance to learn valuable extra skills, or freelancers, who want to enhance their professional reputation?

Learning: Will any new skills learnt or new process developed during the project be lost when the team is disbanded, if the if the team consisted chiefly of freelance contractors? Or is the plan for evaluating the project sufficiently robust to prevent this happening?

Intellectual property: Do your freelance contracts make clear that the copyright of any inventions or new business process developed during the project belongs to the organization rather than an individual?

Politics: If using an internally recruited team is the best approach, members will need to be seconded from their existing teams to work on your product. Do you know how will you negotiate this? Are there any foreseeable barriers to internal recruitment, and how would these be overcome?

[alert style=”green”] Find the right balance between in-house team members and freelancers. [/alert]

Few legal aspects, bloggers should be aware about

Few legal aspects, bloggers should be aware about

When we talk about blogs, a blog is primarily a website where entries are written in chronological order and commonly displayed in reverse chronological order. The modern blog evolved from the online diary, where people would keep a running account of their personal lives.

Many blogs provide commentary or news on a particular subject while others function as more personal online diaries.

A typical blog combines:

  • Text
  • Images, and
  • Links to other blogs, web pages, etc

The ability for readers to leave comments in an interactive format is an important part of many blogs. Micro-blogging is another type of blogging which consists of blogs with very short posts.

Recently when I had the chance to be an integral part of Blogathon, Mr.Tanveer Malhotra, a delegate from Asian School of Cyber Laws shared an in-depth flow of knowledge, most of us weren’t aware of.

During the session, there were many cases being discussed where blogs have raised serious political and legal issues. Some of these incidents include:

[1] In Singapore, two ethnic Chinese were imprisoned under the country’s anti-sedition law for posting anti-Muslim remarks in their weblogs.

[2] Egyptian blogger Kareem Amer was charged of insulting the Egyptian president Hosni Mubarak and an Islamic institution through his online blog. It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria, the blogger was found guilty and sentenced to prison for three years for insulting Islam and inciting sedition, and one year for insulting Mubarak.

[3] Egyptian blogger Abdel Monem Mahmoud was arrested in April 2007 for things written in his blog.

[4] After expressing opinions in his personal weblog about the state of the Sudanese armed forces, Jan Pronk, United Nations Special Representative for Sudan, was give three days notice to leave Sudan.

[5] In Britain, a college lecturer contributed to a blog in which she referred to a politician (who had also expressed his views in the same blog) using various uncomplimentary names, including referring to him as a “Nazi”. The politician found out the real name of the lecturer (she write under a pseudonym) via the ISP and successfully sued her for £10,000 in damages and £7,200 costs.

[6] A Delta Air Lines flight attendant was fired by the airline for posting comments and photos of herself in uniform on an airplane on her blog “Queen of the Sky: Diary of a Flight Attendant”. Delta Air Lines deemed the postings as inappropriate.

After hearing about these eye raising incidents, there were dozens of questions from the participants. However to make it short, a blogger should be fully aware about these basic facts which come under different sections of cyber laws:

  • The blogger is legally liable for the blog posted by him.
  • The liabilities can be very serious in case the blog posts contain pornographic material.

Other cases where liabilities can be serious are:

  • anti-national blogs
  • blogs that hurt religious feelings
  • blogs that criticize political leaders

Goodreads now on Kindle – Being acquired by Amazon

Goodreads now on Kindle – Acquired by Amazon

Soon, your favorite social reading and book recommending site is going to be available on Kindle. Amazon has announced on Thursday its plans to acquire a famous online book community website – Goodreads.

Goodreads is a San Francisco based online social media-savvy book community. It was founded in 2007 by Otis Chandler and his wife Elizabeth. It proved to be paradise for book readers as well as useful for the authors of the book. This community allowed its users to track books they want to read and review books already read, recommend books to each other, know what one’s friends are reading and form book clubs. It also proved to be highly beneficial to authors as they would know the reach and popularity of their book on an online platform and that to from the end readers of the book.

Goodreads has more than 16 million users globally and claims that over 30,000 book clubs use the site. These numbers clearly and significantly boost the online retailer’s eBook services. This acquisition hits the market at the time when readers are increasingly using tablets and e-readers to search, discover and read new books and know about different authors. This acquisition will surely be a win-win situation for Amazon.

The acquisition is to be finalized in the second quarter of this year. The price of the acquisition is still not disclosed.

Imgembed – Track your online images, and set permissions for every website using them

Imgembed – Track your online images, and set permissions for every website using them

Plagiarism or the unfair means of copying someone else’s content has become unavoidable and is an act against which punitive measure should be taken. All of us at some point of time in life have encountered such an unfortunate event. Internet has brought with it several redundancies which further give the people the advantage of creating an online crime either intentional or accidental. There are umpteen apps or startups that help you detect plagiarism and have proved competent enough to unmask various unfair means of duping.

Wouldn’t it be noteworthy if you are able to track and set up a price for anyone using your images? Imgembed is one such online platform that promotes the impartial use of images. Launched by Creative Finder, it lets the creators of the images track wherever their images are being used online. They can also set permissions to view their images for every website using them and can coin images by setting CPM pricing. Start by logging in and entering your name, discipline and location so that you appear on the results whenever anyone searches for your name or location. Upload multifarious pictures using the ‘Quick upload and tag’ option under the ‘Navigate Tab’. Stuff your gallery by uploading images and share them with your contacts via the send invites button or by using different social sharing options. Expand your follower count by following people whose work inspires you.

[vimeo width=”602″ height=”350″][/vimeo]

Creators of the images gain recognition as the images are auto-attributed with the owners name. This further helps them gain popularity and spread word of mouth about their creation. It is absolutely free to use though they take a 30% cut when the creators manage to earn money by setting CPM pricing. Imgembed serves all image creators, including non-professionals. They can also keep a track on the number of views on their images and price them accordingly. The users, on the other hand, can abstain from indulging in unfair means of stealing by promoting the creators when using their images online. However, charges are applied only in what was being used.

Imgembed is an affluent platform for both the users and the creators since it has an easy to use interface and is accessible to one and all. Create galleries and connect with people simultaneously keeping your content protected.

Findery – Find and leave notes around the places you’ve visited

Findery – Find and leave notes around the places you’ve visited

To have the world at our finger tips is the ultimatum we all are seeking towards. The search could cease to ignite that desire, which dissolves those barriers and makes the world seem like that tiny little globe on our desk, where every place seems alive and a step away to reach.

Findery makes it possible. It is not just a big map which encompasses the world; it encompasses every little intricate detail of places with a satellite view, having clear precision of road guidelines and landmarks. It’s your most trustworthy companion in a navigation distress, especially if you are unfamiliar with a place.

The online app provides instant access to any place around the world, through maps, along with wonderful notes written by visitors and friends. You can discover enormous beautiful places, whose existence you were unaware of, along with very interesting facts about those places, in form of footnotes by the ones witnessed. You could even share your amazing adventure trip activities in some deserted terrain, which you think people of your interest genre, might be looking forward to experiencing that similar exciting adrenaline rush.

Sign up to share the places you have travelled, along with photographs and videos from Flickr, Instagram, SoundCloud, Vimeo, and YouTube in your notes. You can even save the places you would like to visit and create your own personalised lists, which includes the people you would like to share it with.

The world is a very interesting place and you could explore it through the eyes of Findery.

Mozilla Browsers can now run high quality 3D games, Yes no need of plugins

Epic Games, a US based company has been a big player in developing cutting edge games and cross-platform game engine technology. Since its establishment in 1991, the company has been creating multiple million-selling and award-winning titles in its Unreal series, most popular for bringing the Unreal Tournament 3 for PC, PLAYSTATION 3 and Xbox 360. It was then in 2011, when the company demonstrated how its popular technology (Unreal Engine 3) could run in the web browsers, and bring a sea-changing feel in gaming experience.

Now that Flash isn’t anymore a hot thing for developers to build games for browsers, Mozilla teamed up with Epic Games to integrate Unreal Engine 3 onto their browser. Back in 2011, developing high-end 3D browser games with this technology (and without the Flash and browser plugins) was something coders couldn’t think of.

It was back then (6 months ago) when Mozilla wanted to stay a step ahead from its competitor browsers, and build a realistic platform for modern gamers. The company had started working on building a combination of its native LLVM-to-JavaScript compiler called “emscripten complier” to port C and C++ code to asm.js, a strict subset of javascript that can be used as a low-level, efficient target language for compilers. Moving hand-in-hand with Epic Games, the combination would allow the JavaScript code to run at almost twice fast as it could do before.

[youtube width=”602″ height=”350″][/youtube]

It took about just four days for porting the complete Unreal 3 Engine to the web, with some extra time for minor adjustments. Given the complexities of high quality 3D games are more associated with the native performance; Mozilla’s Firefox Nightly browser could successfully run the Epic Games Citadel demo and Unreal Tournament at the Game Developers Conference held yesterday. However, the company plans to make the actual demo online in the coming weeks.

[alert style=”green”] One important aspect about asm.js code is that it is simply a JavaScript in the end, so the code can run in any browser, but it will be more efficient and faster when implied onto a browser that provides asm.js optimizations. [/alert]

Checkin Cashin – Get deals from places you’ve visted

Checkin Cashin- Get deals from places you've visted

Today we all want to discover and explore the new places and share our experiences. The problem we all face is with the navigation aspect of it, whether it’s setting off on a trip around the world, coordinating a night out with friends, or hunting down the best dish at the restaurant.

Checkin Cashin is the perfect companion, with the best deals from places you or your friends have visited using foursquare. Foursquare is a free app that will enable you to make the most out of the where you are. It assists you in searching for places offering a quick tit-bit, to proper restaurants and lounges or even discovering a floor for you and your friends to shake a leg, in any state of a country. There are great suggestions and tips for your convenience and a Google map to ensure a smooth journey to your destination.

The online app drops a weekly email with deals from places you visit according to your checkins. As easy as that! Bingo.

An escape from our hectic work schedules is necessary once in a while. However, our busy lifestyles do not spare us ample time, to sit down and plan out vacations. The perfect getaway, which seemed a far fetched dream, is no longer one and kudos to foursquare for that. You can quickly browse through the places you would want to escape to or take a glance at the places your friends went holidaying to and with the ideal recommendations of the best hotels and sightseeing, you should have no problem at all.

With a location map for your guidance at all times and personalized  proposals of what’s best out there for you, by people and friends, makes the world your oyster, awaiting to be engulfed.

Sign up and simply check in as you go out and about and don’t forget to drop in your recommendations and set the inspiration for people looking at where to go next?

Forecasts say Twitter will make ad revenues close to $1 bln in 2014

Forecasts say Twitter will make ad revenues close to $1 bln in 2014

Mobile advertising, just as any other type of advertising, is always about finding that next big idea, the next big hook everybody will be talking about. In the age of internet and mobile, it’s also about finding that thing everybody will want to share. Talking about the advertising revenue of the web’s micro blogging platform, Twitter will generate about 50 per cent of its advertising revenue through mobile ads this year.

The 140 character messaging system, which allows people to share their thoughts instantly, is getting increasingly popular amongst the internet consumers. This was recently noted in a report by eMarketer, a market research company on digital media and internet marketing, when it raised the estimates of Twitter’s 2014 mobile ad revenues from $800 million to $950 million.

The forecasts are calculated on the basis of various parameters which include tracking the media buying trends, usage data and interviews with executives at advertising agencies, online publishers and others.

Twitter Ad Revenues WorldwideThe company’s total advertising income this year will amount to $582.8 million, which is roughly double when compared to the previous year’s (2012) revenue. As the company is privately held, it does not disclose its financial reports; however, with its growing user base of more than 200 monthly active users, analysts expect the company will go public in the coming two years.

[alert style=”green”] eMarketer also added – Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices. [/alert] – Create a mini version of yourself or loved one


Imagine having someone by your side who would listen to what you have to say without questioning or judging you. Someone who would give you company in times of sadness and despair. Someone who would never leave your side irrespective of the circumstances. Someone with similar likes and dislikes as yours. Someone who resembles you. Let me rephrase it; someone who’s a mirror image of yourself. Baffled? Introducing, a site that lets you design your very own personalized cardboard buddy! Isn’t this the epitome of total ingenuity? is a highly creative platform where you can bring into life the image of a loved one or yourself. Eliminating the use of glue or scissors, foldables are made to order using a blend of matt laminate cardboard and high grade inks. Weighing around 10g, with a height of approximately 8.5cm, these cardboard creatures are made with utmost precision and perfection. You will receive your foldable within 48 hours of ordering in a flat cardboard stock which you can further open, fold and assemble. - Meet your cardboard buddy

Don’t like long hair? Change it. You feel the color of the dress your foldable is wearing is not fashionable? Remove it. offers a 3D editor with endless options that will make your foldable stand out. Choose the foldable you want either male or female and decorate it as per your requirements. These little creatures can turn out to be exclusive gifts as well.

[vimeo width=”602″ height=”350″][/vimeo]

Started with Kickstarter in march 2012, with its tiny, paper-made souls have come a long way in winning the attention of thousands of people. So what are you waiting for, head onto and create a mini version of yourself (or a friend) solely based on your preferences.

Ericsson sues Micromax – Claims damages worth Rs.100 CR

Ericsson sues Micromax - Timeline of the story

[dropcap type=”none” color=”#ffffff” background=”#e53b2c”] T [/dropcap]imeline of Ericsson (2011 – Present)

[ul type=”arrow”] 2011: Sony bought it out of Sony Ericsson in 2011. Since then Ericsson had no business in mobile handsets. [/ul]

[ul type=”arrow”]Nov, 2012: Ericsson sues Samsung for patent infringement. [/ul]

[ul type=”arrow”]Feb, 2013: Reliance Communications and Ericsson sign USD 1 billion managed services contract for wire-line and wireless networks for North and West India. [/ul]

[ul type=”arrow”]March, 2013: Samsung countersues Ericsson after Failed Licensing talks. [/ul]

[ul type=”arrow”]March, 2013: Chris Houghton is appointed Head of Region India (Effective June 13, 2013). [/ul]

[ul type=”arrow”]March 2013: Ericsson sues Micromax for patent infringement. [/ul]

Ericsson, a Swedish company which is world’s largest telecom infrastructure technology maker sued Micromax, India’s largest mobile manufacturing company over patent infringement regarding wireless technology innovations standards such as GSM, EDGE and 3G for the following disputed handsets and tablets:

  • Models from Ninja series
  • Funbook Talk (Tablet)
  • Models from Canvas 2 series

Ericsson has moved Delhi High Court claiming about Rs 100 crore in damages. This legal action was initiated by the company, when Micromax failed to sign the necessary licenses for products compliant with the GSM, EDGE, and UMTS/WCDMA standards.

On its site, Micromax states it is the 12th biggest global mobile manufacturer, pitching in sum around 1.3 million handsets a month in Asia, the Middle East and Brazil. This was certainly one of the biggest eye catching proclamations made by them.

[alert style=”green”] Recently with an interview with Reuters, Kasim Alfalahi, Chief Intellectual Property Officer at Ericsson, said “There are players who think they can get a free ride; use Ericsson technology without paying. However they very well know that some or the other day, we will enforce our patents.” [/alert]

This being the largest patent suit in India’s IT and telecom space, the High Court has asked both the companies to negotiate a FRAND (fair, reasonable, and non-discriminatory) license agreement which would be valid till the next hearing. Apart from this, Justice Manmohan of Delhi High court has initiated major 2 orders regarding the case:

  • Micromax has to pay between 1.25% and 2% of sale price as royalty of the sale price of disputed devices.
  • Executives from Ericsson can join customs officials in inspecting Micromax’s consignments to check for devices violating its patents.

This immediate action from the Indian Courts has made it very profound that intellectual property rights are taken seriously by the Indian Law. Pratibha Singh, one of the legal counsels at Ericsson added “Indian courts respond swiftly and with speed, if a strong case is made out. This case marks the arrival of big ticket patent litigation in India.”

[alert style=”yellow”] When asked to Micromax, the company’s spokesperson said “Micromax is committed to negotiating a FRAND licence with Ericsson as has Ericsson undertaken to providing a FRAND licence to Micromax. Since the matter is pending before the honourable court, it would be incorrect for Micromax to make any further statements on the matter.” [/alert]

Assuming that Ericsson’s suit is upheld by the Delhi High Court, it will have a huge effect. It has also been learnt that Ericsson will be initiating legal actions against various Indian cell phone manufacturers like Lava, Spice, Karbonn and Intex Technologies.

Project Management Hacks – The buck stops here

Project Management Hacks – The buck stops here

Though everyone connected with the project has a role to play in bringing it to fruition, it is you, as project manager, who is ultimately responsible for its success. You are uniquely placed to see how the different elements fit together, and to drive your team forward towards completion.

Good project management rests on three fundamentals. It’s about having the right systems in place, inspiring high performance through good leadership, and exercising sound judgement when required. These are some of the key things you need.

Process selection

It’s important to use the right tools to cover all the areas of managing a project. Before you begin the project, you will need to decide how you are going to approach planning and scheduling , budgeting and resource planning , risk management , progress monitoring and communication, and evaluation.

Software to help you manage your projects

Software shouldn’t  be too cumbersome: ensure it is appropriate to the size of the project, otherwise you may find yourself working late every evening preparing plans and monitoring reports the nobody reads!

Leadership skills

In modern project management, leadership involves more than just managing your project team. It’s about communicating effectively with all your stakeholders, to build  and gain support for your project.

Accurate, up-to-date information

Juggling these priorities requires the ability to ‘see the big picture’, so that you can zoom in to where action is required. You’ll need to ensure you have reliable information about the status of your project, so that you can use your judgement to make an informed decision –sometimes quickly.

Overview of the stakeholders

From your “control tower”, take a little to reflect on what other stakeholders are doing to help deliver your project, and what  they expect from the project. How well do these expectation fit together? If there is mismatch, these may need resolving-either by discussion or by amending the plan.

Small Wonders: Juggling priorities requires the ability to see the big picture.

Timezoneslider – Helps in scheduling your time with people in different time zones

Timezoneslider – Helps in scheduling your time with people in different time zones

The perks of studying or working abroad or in countries having different time zones is known to one and all. Lack of communication and confusion regarding the contrast in time has been and will continue being a stumbling block in one’s life further hampering the smooth flow of work. Before an important meeting with a client staying abroad, one has to set up a legitimate time that would suit both the parties situated at different ends. Setting up an online meeting, therefore, becomes a demanding task.

Discrepancy in the time zone also affects the general people at large who have their near and dear one’s stationed abroad. Not being able to talk to your friends or family due to differences in time adds on to the misery. With the help of Timezoneslider, you can now schedule online meetings fitting the needs of the parties on both the ends.

Timezoneslider is a free online tool that lets you choose a time which would be convenient to you and your client at the other end thereby preserving the loss of time. You don’t have to create new accounts or sign up to benefit from this app. Through Timezoneslider, you can find out the time in other countries and fix meetings and the like accordingly. All you have to do is type in the name of the person concerned and select the city/location.

The users are provided with different colored markers such as white, red and green which display the midnight, current and sync time respectively. Timezoneslider, also allows to you add uncounted time zones.

Next time you need to set up a time which complies to your client or an important online chat with your family, Timezoneslider will assist you in doing so!

Projecteo – Film it large with this tiny Instagram projector


Every picture has a story to convey by bringing you right back to that time of occurrence and leaves you with memories created long time back. You sit in wonderment just to smile at the small video that plays in your mind. And you realize how time flies but you’re lucky of all for having these pictures taking you back to those faded memories.

Don’t you think this little treasure of yours needs to be show casted at a bigger scale than normal whenever you wish to see it? How about having a small projector to display your pictures in a slide film to transport you where you were in the photographs? That’s what Projecteo is all about.

Benjamin Redford came up with this idea to get your instagrams onto a 35mm single frame Kodak film stock that is set closely inside a wheel. This device is as small as a matchbox which shows the pictures up to two and half feet wide in a dark room. You have to decide on the pictures you wish to be filmed on the projecteo web page where your selections will be ‘melted’ on single frame consisting of nine snaps. That’s put onto small wheels which you can put in the little projector of yours. The quality of the picture is highly digitized. It’s been designed in a way to be recycled and also you can open it to see what’s going on inside if there’s a problem. All the parts are placed in a way which can be handled quite easily by users making it user-friendly.

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The miniature form of a projector as it doesn’t have pixels which makes it look tiny; brings a big package for all the users with the help of the agency Mint Digital and the Meso Design.

Projecteo - The tiny Instagram projector

So collect as many picture wheels you desire and give it a role it to infuse life in all your collections.