Make your startup a bit more social

Make your startup a bit more social

These days it is extremely essential for a company to be able to connect to and maintain that attachment with their customers. When the users can easily access a startup they will be more attracted and interested in dealing with that company. Therefore, the quicker you try to make your company more social the better it is. The following points need to be kept in mind and applied effectively for better results.

Make your startup a bit more socialMany software companies for example Zopim, gives their users a chance to do live chat when they are surfing through the website of a company. They can chat with the representatives of the startup and can ask questions, resolve their queries and discuss their doubts easily. Customers love it if they have someone available who will solve their troubles at a moment’s notice and who better to do it other than your representatives. It will benefit your website in numerous ways. It will incite you to take action and interact with fellow visitors and the company.

Make your startup a bit more socialBelieve me, it gets really annoying when you have to input all your contact details when you have to register for any website. And on top of that waiting for confirmation of email id or contact number makes it even more irritating. Allowing social logins is the best solution to this. It takes seconds for a user to login into a website using his pre-owned social networking account. For example a user may be asked to sign in using his facebook or twitter account. In this way all his information can be accessed in a small amount of time without the pain of entering them again and again.

Make your startup a bit more socialThe more you allow your customers to participate in the creation and execution process the more included they will feel. Creation of surveys and questionnaires for users is an extremely creative idea. This will help you get correct feedback anonymously and users will not feel embarrassed to give their honest opinions. There can also be feedback forums where visitors can type in their questions. Ensure that the company’s team of experts gives immediate replies. Nothing sets off a person more than negligence.

[alert style=”white”]Enable easy options of sharing posts and information so that a large number of visitors can see your content in your website. If your content has a got a great response in adjoining social networking sites then there are high chances of being acknowledged on a larger scale.[/alert]

The best way of creating more publicity for your company is by using customer reviews and displaying them on your website. Users would enjoy the fact that their inputs will be valuable for the brand. Moreover, the product reviews that they write will help draw new customers as they will find your brand trustworthy and feel sure enough to use your products.

Report says – Involve in Social Marketing or Lose Out

Involve in Social Marketing or Lose Out

The new epoch of social media has made marketers conscious of a significant reality, that is, it is the customer’s perception and responses that create your brand and not what you deliver about your brand. Successful social brands have realized that the need of the hour, is to influence this conversation, with the development of an effective strategy, indicating how their efforts will lead to the accomplishment of their organisational goals. As astonishing as it may appear, only 43% have claimed to possess a strategy, with a clear understanding of how to achieve its specific business goals, while 70% believe their social media efforts meet business goals.

The major hindrance, to the road of social marketing success, is treating social media integration as a separate entity, rather than alongside advertising, events, web, email, in-store promotion etc. To enable integration, marketers have increased their budgets from 7.6% to 18.8% over the next five years. However, less than 7% CMOS feel, their companies have done a good job integrating social media along with rest of its marketing operations.

In order to organize social media integration into your inclusive marketing strategies, you will require to structure your company’s operations and resources differently, to ensure that it fits perfectly within your company’s policies and procedures. Linking your social media strategy in direct alignment with your key marketing and business objectives, by creating awareness and generating leads, in order to maintain a continuous conversation with customers, will amplify the reach and impact of the various other marketing efforts.

There are enormous ways to organize social media for business. However, based on Wildfire’s experience of interviewing clients, the “hub and spoke” emerges to be the best for company synchronization and accountability. In this model, the “hub” includes social marketing strategists who support an array of “spokes”. Spokes are teams that represent different product lines and regions that are active in social media. Companies must utilize a hub and spoke organizational model, to effectively manage social pages across various regions and product lines. 63% of advanced companies employ a hub and spoke method.

Social Media Marketing

As social media begins to gain a wider base and grows, you must remember that employees who are closest to the brands are active on social media and even though they are brilliant advocates for your brands, there is also a possibility of tarnishing your brand’s reputation through their inappropriate behavior. Hence, to curb this risk, you need to establish a company-wide policy, which defines employee conduct and decorum while propagating your brand message.

Now coming to the core of  social media strategy: Social Engagement establishes vitally redefined relationships between brands and consumers, where brands communicate directly with consumers across social channels. Research shows that the more customers are engaged to a brand, the more likely they are to buy it and gradually are more likely to become brand ambassadors for the product itself.  A consulting firm, Bain & Company, found that “Customers who engage with companies over social media are more loyal and they spend up to 40 percent more with those companies than other customers.”

In order to discover the deeper insights of social engagement and developing multi-network social media download the The Road to ROI (By Wildfire) and take your first step towards a successful social media strategy accomplishment.