Coding is not the most important bit of a startup

Coding is not the most important bit of a startup

There have been instances of non-technical entrepreneurs looking out for co-founders with a coding background because they cannot simply place their company without proper coding done. This search gets frantic and most of the times after having searched futilely the entrepreneurs are generally advised to learn the science of coding. As if launching a startup is not a Herculean task in itself, and on top of that learning something completely new in a short span of time.

There are several reputed companies that advise to learn to program like TechCrunch, VentureBeat, Fast Company. Surprisingly, even Harvard Business School teaches their students to code, although the students are paying for learning business expertise.

Most people can’t imagine how one can open an Internet-based company without knowing how to code. Since it is extremely difficult to find a technical co-founder in a limited time therefore, founders join institutes. There are several online education companies that give programming courses. Coursera, Codeacademy, Lynda are such academies. Developer training camps such as Hack Reactor, Coder Camps organize classes for weeks.

There are many readymade solutions for the ones who think coding is an inevitable part of a startup. But the question is, is it really worth the effort? Thinking about the reason behind most startup’s success, we find users and customers are dominant in the workflow. Companies are not set back because of improper coding, but due to the complete expenditure of money. It happens because there were not enough users to be catered to and make the business model of the startup work.

The only things you have to do to create a startup is to start a company, erect a customer base and then when all this is successfully executed recruit developers who will code for your website. It is no use building your site even before your business has started and thriving.

[alert style=”green”] Learning to code is a good thing. It is helpful in many aspects but learning to code just to make your startup successful is just a plain waste of time. If you have a core skill, then bring excellence to it and then use it to wisely. Once you have established a proper ground for yourself, hire others who have technique and knowledge about things you don’t know but which would help in running your business smoothly.[/alert]

Elizabeth Yin and Eric Bahn of Hustle Con teach marketing and sales tricks to emerging startups. This is important, as non-technical entrepreneurs should concentrate on acquiring customers to make an accomplished business. Be good in your core competencies and stop worrying about coding.