The last time you saw Victoria Beckham wearing an amazing outfit, you kept looking for clothes resembling that color or cut but were unable to find the right thing. You will be surprised to know that finding outfits on the basis of style, color and budget is no more a big deal. Paletly has brought to shopaholics like us a wonderful way of shopping directly from celebrity and street style images.
Paletly’s image recognition algorithm is able to identify the apparel items worn in a celebrity fashion or street style image and generate matching products from over 1000 global brands. The company is presently connected to Asos, Target, Neiman Marcus, Yoox, Bloomingdale’s among other popular retailers. With products ranging from premium to economy, users are essentially shopping for celebrity fashion within their budget.
Whereas most other online shopping portals offer a clinical shopping interface, Paletly enables users to shop by celebrity and street style images giving them the option to emulate entire ensembles within their budget.
The website also features applications that have not been seen on typical fashion shopping sites – the most interesting being an ‘Online Fashion Stylist’ app that puts products together to create fashionable looks. The ‘Shop by Color‘ feature allows users to search for products by a particular hex value making it the most accurate color search in the market. Shoppers looking for an apparel item in ‘my kinda peach’ will surely find this feature useful.
Paletly recently partnered with the Blogathon initiative and presented a cool blogging widget that transforms images on a blog into shopping windows. By converting static blog images into interactive shopping windows, Paletly is targeting fulfilment at the point of desire.
Paletly has secured an undisclosed amount of funding from Kae Capital, Mumbai Angels and Blume Ventures. The company is presently focusing on refining the core product offering and building a presence in the global fashion discovery space. Headed by Founder & CEO, Suma Mandagiri, Paletly’s team of image recognition experts and app developers are working towards making online shopping relevant and engaging.