These days it is extremely essential for a company to be able to connect to and maintain that attachment with their customers. When the users can easily access a startup they will be more attracted and interested in dealing with that company. Therefore, the quicker you try to make your company more social the better it is. The following points need to be kept in mind and applied effectively for better results.
Many software companies for example Zopim, gives their users a chance to do live chat when they are surfing through the website of a company. They can chat with the representatives of the startup and can ask questions, resolve their queries and discuss their doubts easily. Customers love it if they have someone available who will solve their troubles at a moment’s notice and who better to do it other than your representatives. It will benefit your website in numerous ways. It will incite you to take action and interact with fellow visitors and the company.
Believe me, it gets really annoying when you have to input all your contact details when you have to register for any website. And on top of that waiting for confirmation of email id or contact number makes it even more irritating. Allowing social logins is the best solution to this. It takes seconds for a user to login into a website using his pre-owned social networking account. For example a user may be asked to sign in using his facebook or twitter account. In this way all his information can be accessed in a small amount of time without the pain of entering them again and again.
The more you allow your customers to participate in the creation and execution process the more included they will feel. Creation of surveys and questionnaires for users is an extremely creative idea. This will help you get correct feedback anonymously and users will not feel embarrassed to give their honest opinions. There can also be feedback forums where visitors can type in their questions. Ensure that the company’s team of experts gives immediate replies. Nothing sets off a person more than negligence.
The best way of creating more publicity for your company is by using customer reviews and displaying them on your website. Users would enjoy the fact that their inputs will be valuable for the brand. Moreover, the product reviews that they write will help draw new customers as they will find your brand trustworthy and feel sure enough to use your products.