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Event Managers – Here’s a comparative analysis on various online ticketing solutions in India

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Organizing any event has become such a cakewalk in present times. Gone are those days when planning an event seemed like a mountain to climb.  In today’s era of technology and internet, everything and anything is just a click away; be it information on the small eatery by the side of the lane of your house or a gadget you want to purchase manufactured in the other corner of the world. Not only information or physical products are available online but different type of specialized services is also being offered by companies.

To begin with, there are companies that provide solutions for online ticket booking of an event. It can be a conference, a seminar, a workshop or even a charity fund raiser. Not only do they provide ticketing solutions, but they also help you manage promotion and advertising of your event to the target customers; not to mention at a reasonable cost.

In India, there are basically the following major companies (or I would say websites) providing the expertise and professional services in this segment:

All the above organizations provide core and basic online event management ticketing software solutions with certain differences in their features, pricing and promotion plans. Let’s discuss them :

Features

Hipcity and Ayojak provide basic services for online ticket booking for the event. Ayojak, not only offers to provide various basic features but also provides high end safety and security features too such as it provides e-ticket with unique bar code/QR code. This feature enhances the safety of each ticket and disables tempering of the printed tickets. Ayojak also provides offline ticket services in the form COD (cash on delivery) to the customers.

MeraEvents, apart from providing the basic online ticketing service, gives you a complete gamut of information on the various events happening all over India on its website. It also offers COD service in the major cities of India.

DoAttend makes it a lot of fun and easy by providing a number of different features such as personalized e-ticket, last minute registration, allows you to setup a LIVE coverage page for your event, provides minute to minute statistics and registration tracking of your event and many more. In addition to this, it lures you with various other features mentioned on its website. DoAttend also provides a user-friendly interface for iPhone and iPad customers.

EventAvenue, in addition to providing ticketing solution for events, has many services to offer. It provides exhibitor management services, registration for web seminars, offers education institutions with admission application management, and donation collection.  It offers variety of different services designed for specialized needs of the customer.

Eventzilla, yet another competitor in the market, are providing online – offline ticketing and event promotion solutions for professional as well as social events. It offers its services to a wide range of customers ranging from conference planners to family reunion organizers to comedy clubs and tour operators too. It offers to deliver tickets online with a unique bar code and it also offers to manage cancellations of attendees to your event. It provides an end to end service to its customers.

Pricing

Hipcity, Ayojak and DoAttend do not charge or associate any fees for free events. MeraEvents charges a nominal fee of Rs.1000 for creating and listing of any free event.

For ticketed events, Hipcity and Doattend charge 4.9% per transaction plus Rs.15 per attendee. Doattend, in addition supports transaction in 21 currencies and accepts payment through Paypal.

Ayojak, for the same, has different plans – Standard, Premium and Elite, designed for different user needs. The transaction fee per ticket ranges from 5% to 10% plus Rs.15 per attendee on standard and premium plans. Ayojak also offers a package plan for large conferences for the customer.

MeraEvents, charges a standard 2.5% payment gateway fee per transaction. This gateway fee is standard and is included in all the different plans offered by MeraEvents.

EventAvenue offers three plans – Economy, Premium and Privilege. Each plan has a setup fee which is non-refundable ranging from Rs.8500 to Rs.41000. Apart from this, the cost per registration or transaction differs on the basis of the payment options and the plan selected and ranges from 3.00% to 7.00%.

Eventzilla, charges 4.75% per transaction plus Rs.15 per attendee. In addition, Eventzilla also offers to support transaction in 21 currencies all over the globe.

Promotion and Advertising Plans

All the companies help you promote and advertise your event on the online platform. Each one has a unique and a different plan for catering different customers.

Ayojak again, has designed standard, premium and elite plans which ranges from Rs.9999 to Rs.45000 and includes different promotion services according to the respective plan. Similarly, MeraEvents have also designed five different promotion plans namely – Basic, Essential, Economy, Deluxe, and Premium plan ranging from as low as Rs.1000 to as high as Rs.25000. MeraEvents also has a different segment for advertising and provides 3 uniquely designed plans for the same – Premium, Deluxe and Basic plan ranging from Rs.5000 to Rs.25000. This caters to the customers who are looking for only advertising of their event.

EventsAvenue, provides promotional and advertisement services specifically in the form of mass mailing and charges for the same depend upon the number of emails per event starts from as low as Rs.600. They also provide various other optional advertising and research services.

Eventzilla does not provide exclusive promotion and advertising package plans for your event, but it includes promotion of your event on few online platforms in their standard plan.

So, does it now really feel a daunting task to plan and organize any event with such help round the corner? With these companies creating a landmark by providing specialized services in a niche market, tasks seem hassle free. No jitters running down the spine or jolts on the final day. So, kickstart your event with them and pull up a great show.

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