Contacting journalists and maintaining cordial relations with the media is a real tough job for the newcomers in the business world. When you are a fresher you are not well acquainted with the recent on-goings and how exactly to communicate in an official manner. Give yourself a little bit of time to gather experience and follow a few simple tips that will help you get through the first few months smoothly.
The first and foremost thing you need to remember is to stop taking the feedback from the media personally. There are many novices who when turned down with a ‘No’ are scared that they might have something or said something wrong. However, you need to look around. The other experienced colleagues of yours will show you how efficiently they move from one call to another. After all the media has a responsibility too. They are doing what is best for their website and bulletin.
It is very important to socialize and connect with the journalists. Make acquaintances and friends among the media channel. This will help you gain experience in dealing with them. In this way you will be able to judge the situations and call on the correct person accordingly. Being persistent is the key mantra. You might be turned down by many of them but that does not mean you need to lose your heart. J.K.Rowling was denied and sent back by more than ten publishers. Had she given up we would have never tasted the feel of the magical world. Likewise you need to be patient while conversing with the journalists. Try and sell your part but if they don’t buy it move on to the next. In the PR section one needs to develop a thick skin to survive.
Many a times you develop a good bonding with the media and they help you out by further enhancing your contacts or suggesting the best strategy to do so. This is why it is important to follow up. Even if they are not publishing your news this time don’t hesitate to communicate with them. You never know, they might be interested in publishing the next set of articles you have.
Before contacting a particular website learn more about them, what kind of articles they publish, whether your news piece would fit in amongst the others and if people would bother to read your news in that particular website. Check if the website has a certain section where your news would snug in. If it does not have one but the quality of the website is too good to sacrifice then ask them to publish the news in such a way so that it can reach out to the audience efficiently.
A good PR agent knows the necessity of keeping notes and all information organized. There are many ways to organize one’s notes. Use excel spreadsheets or databases to keep a track of all the websites you approached, the kind of news that you wanted to be published and what was their response to that, etc. This will help your co-employees and team members and not create any confusion for them while dealing with the media. Media Relations Management is what Naida Volkova, PR and Communication Professional, prefers to call it. And this sort of management is an essential part that no startup can do without.